Architecting the Engine of Business Strategy
For several decades, I’ve seen the same challenge from every angle - from the developer’s keyboard to the executive boardroom. It's the constant battle between the pressure to ship new features and the crushing weight of existing technical debt.
Today, AI presents an unprecedented opportunity to finally tip the scales, but only if it's wielded with strategy and discipline. My career has been a journey to master that discipline, bridging the gap between business vision and technical execution.
The Business Problem I Solve
Leaders feel the friction when "easy features take weeks" or when "roadmaps slip because of unseen dependencies." I focus on the underlying issues: brittle systems and tangled logic that create a hidden "Innovation Tax" on every project, draining momentum and paralyzing strategic bets.
The Strategic Framework I Use
The solution isn't a new tool, but a new management mindset. I help leaders install The Refactoring Mindset for Executives, a philosophy built on small, safe, reversible moves that compound into lasting velocity. We steer with executable feedback (tests), not opinions, and we always focus on the changes that unblock revenue and reduce risk.
The Technical Discipline That Powers It
This strategic framework is powered by a disciplined, AI-augmented workflow called Test-Driven Navigation. It’s how we translate high-level business goals into safe, verifiable code changes, making AI a precision partner, not a chaos-maker. This is the engineering engine that brings the business strategy to life.
The Proof: A Career of Bridging Worlds
My journey has uniquely prepared me to solve this problem. Building over 60 applications at Raymond James taught me the principles of scalable architecture. Leading R&D at Staples showed me how to balance innovation with enterprise demands. In fintech at Mogo and Exact Payments, I focused on modernizing platforms by driving the adoption of TDD and CI/CD to improve quality and velocity.
This dedication to the craft led me to write "Artisan Software Development" and to organize the first International TDD Conference, bringing together practitioners who believe, as I do, that quality is the shortest and fastest path to value delivery.
Let's Discuss Your Roadmap
If you're an engineering or business leader facing these same challenges, I understand your position because I've been there. Let's schedule a confidential, no-obligation call to discuss your technology and how a new operating model can help.
Schedule a Strategic Call